Introduction. All smalls firms dream of the day they will be able to expand their customer base. This can happen very rapidly for some firms. Even then, keep in mind that attracting many clients is one thing. Being able to serve them adequately and in a professional manner is what will determine whether you’ll retain them or not. There are a number of moves that an SME can use to be able to expand their capacity and serve more clients.
Automate Client Relations
Through the use of helpdesk software, it is possible for you to have systems that will enable you to serve the clients easily. The clients are able to handle their own queries through knowledgebase articles and generation of receipts. This is the simplest means of ensuring no client concerns or queries go unattended. The helpdesk will be able to take all the queries from social media, email, fax and messages and translate them into tickets and assign to specific staffers.
Once you’ve systemized most of the processes make sure you create seamless integration in how the units and departments in the firm co-ordinate and work. Make sure that any receipts get to the right offices in time and that all supporting functions provide the needed services to all other departments. The distribution teams must get the products or services in time and the sales team must always be inundated with all the new and upcoming changes so that they can communicate to the clients in time.
Outsource Non-core Functions
There are many functions that you can outsource to a firm. Outsourcing will free up your staff to concentrate on the core functions of the business. Some of the functions that are easier to outsource include marketing, accounting, and administrations. Proper outsourcing will expand capacity while still keeping you focused and in control of the day to day functions of the firm. This is the best solution if your client base grows rapidly within a short period.
Systemize Business Processes/Equipment
Any business process that can be mechanized, automated or systemized ought to be modified. That will enable you to have set and standard practices for handling most of the internal the processes. If you have business handling processes then one of these ways must be talking to a company like Crown Equipment about updating your equipment, forklifts, in particular, to keep up. It also makes it easier for you to gauge the efficiency of your SME. There are hundreds of equipment, platforms, and apps in the market that can help you do that.
At the end of the day, you have to carry out an audit of your firm before deciding which decisions will expand your capacity to handle clients. This will be based on your unique strengths, selling points, staffing needs, and product quality.