Many websites have been beaten severely by Google Panda and other similar algorithm updates. They cause significant drops in search engine results. Fortunately, there are some on-page optimization methods that can make our website robust and better withstand these unexpected changes. It is important for us to perform various website analysis techniques and they could be considered as the backbone of any effective optimization process. During the optimization process, we should make sure that our SEO implementation is error free for the sake of both users and search engines. There are some steps that we need to take care of:
- Layout improvements: We should regularly asses the website architecture and we should make sure that it is straightforward and simple. Any addition to the website structure should have functional purposes. Regardless of what we do, we should always emphasize our content, service or products. This will also allow users to easily locate specific information in our website, without even using the search feature. In fact, one important characteristic of well designed website is that the search feature is rarely used. Information should be positioned in a way that we could easily locate it. We should be able to perform various grading of services and products depending on different categories and sub-categories.
- Check navigation: Navigation is the crucial part of our website and it could be associated with how we properly define top navigation and footer links. It should be noted that navigation is useful only if the navigation structure could help people properly search for information. It simply helps people find things that they came for.
- Reduce load time: We should assess how much time it takes for the browser to completely load the website. In this case, web developers should take a look on how they could perform further optimizations, because they are the one who could reduce the amount of unnecessary codes. It is geerally inadvisable to put lengthy HTML code and CSS can help us to streamline each webpage. However, load time could depend on other factors, such as images, animations, server performance and connection speed.
- Check links: There are software-based solutions that can scour our website for broken links. Broken links can interrupt search engine bots and this could result some of the website to get unindexed. This could result in a waste of time because we may have allocated plenty of effort to develop the unindexed portion of the website.