In the simplest of terms, a backlink is an external link to your website from another point of origin in the web. It could be an article about your business, an entry in a blog, or a mention from a partner business.
Backlinks are meant to test the relevance of your website in the Internet. When they first came around, it was quantity that mattered the most. However, marketers and SEO specialists ruined that, and the Internet was drowned in spam.
So today, quality counts more than quantity. To some, that meant that building links was no longer a priority. But as Moz.com points out, building backlinks is most likely still integral to successful SEO. You just have to be smarter about it.
The higher quality a backlink is – that is, the better the source of the backlink – the more Google rewards you for it.
However, the reverse is true as well. If your backlinks are low in quality, and come from a source or several sources known for spam or bad content, then you’re likely to be penalized by Google.
One bad backlink won’t break you. But as a business in one of the most competitive markets in the world – the Indian market – keeping an eye on your backlinks and how they affect your search engine optimization isn’t just a good idea, it’s absolutely essential to smart SEO in India. Let’s dig in deeper.
Relevance is the Key
That’s why blogging and guest posting has taken off recently – garnering backlinks on the pages of relevant, high-quality sources and influencers is a powerful commodity.
Authority and trust matters more now than ever, so what you’re aiming for is a partnership with the top voices in your local industry. Not only does word of mouth travel better today than ever thanks to the spread of social media, but working with bloggers and influencers means that search engines will recognize your website as a reliable and qualitative provider of services and goods, due to the fact that trustworthy sources have vouched for you.
Location, Location, Location
Getting an ad on these websites isn’t enough, either. Backlinks only truly matter when they’re found in a website’s content, not in the sidebars or in the footer.
Scalability is Important
Don’t buy cheap backlinks – spend that money on real partnerships. As the search engine giant Google states, link scheming is a violation of the Webmaster Guidelines, and resorting to bought backlinks and cheap, too-good-to-be-true SEO schemes will hurt you more than it helps you.
You might see a spike in traffic for a week, but once the boost wears off your traffic will drop drastically, and you’ll be left with a useless strategy for the long-term.
Find the Right Partners
The future of SEO is hazy, but one thing is becoming clearer with every update: screw the shortcuts. You’ll need the help of an SEO company in India that exhibits integrity and customer care above all else – what you want isn’t just an SEO service in India that can help you; you want a partnership that can guide you.
The sooner you start on your long-term SEO and marketing strategy, the faster you’ll be able to scale your traffic into the far reaches of your market’s potential.