When it’s time for a customer to make a choice about who to do business with, there are so many factors for them to consider. As a business you want to make your services the most obvious choice, but how do you do that? Making your business more appealing to customers is an involved and complex process, but it doesn’t have to be difficult if you have the right knowledge and tools. It’s a focused combination of good marketing, great services and company values that makes your business appealing, and here we look at 5 ways your company can start working towards that goal today.
When it comes to drawing in customers, they need to be able to find you and contact you when they need. Being accessible to your clients and customers is a high priority for them, as they want someone who is interested in giving them great service when they need it. Make sure your operating hours suit your major customers and clients, so they have access to your business when they need it.
Be contactable via phone, email, website and social media, and it’s also great to have a night service phone system to help you customers stay in contact with you 24 hours a day. Being accessible makes your business appealing to your customers because it helps to show you’re trustworthy, capable of handling their business and willing to put their needs first.
Making your business appealing to customers is also helped by making your physical business (if you have one), more attractive and a better design. As much as we may not want to admit it, 70% of a first impression is visually based, and the physical appearance of your store is a very important factor to consider in your customer appeal.
If it’s been a while, consider updating the interior and exterior of your business space with a refurbishment and renovation, to make your space more attractive, comfortable and suited to you and your customer’s needs. This can really pay off for your business in both the long and short term and is a worthwhile investment.
Giving your customers a sample of what you can do and an insight into how you operate as a business can really be a draw card for your business. This is best displayed in your marketing an customer approach – what your advertisements say about you, what your website is like, what you are like as a social media presence, and how you relate to customer service.
Having great website content, a high qulity blog, and a good presence on social media is a cost effective and efficient way to show your customer what you do in a personal way and really make a difference to your customer image – without having to spend a lot on advertising.
Promotions are a great way to draw people to your business, because everyone loves a great deal. Promotions can be in the form of sales, discounts, special offers or loyalty programs, where you offer customers more value to bring their business to you. Promotions are also a great way to collect leads and contacts as well as direct clients, which can help in future marketing campaigns.
Promotions are fun as well as being effective, and customers love to be involved in promotions. They promote customer loyalty, boost company image and increase sales, giving direct benefits to your business.
Nothing reflects better on a business than that business giving back and supporting the community that supports them. Supporting the community could include sponsoring or donating to a sports group, local school, other local businesses or religious organisations, as well as hosting fun events in the community like a fair or market.
You can also use this relationship to build your business, by doing reciprocal advertising or endorsement in your community as well.
With these 5 tips, you can build your company image, boost your sales and make your business the top choice in your field for you customers.
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