Reddit touts itself as the “front page of the internet” and its avid users will agree as many of them spend hours browsing its veritable pages each day. It is by definition an entertainment, social networking and news website. It is ran by user submitted content that other users vote up or down and comment on. The more popular a post, the higher it will be on the rankings.
Reddit has 35 million unique visitors and over 2.8 billion page views per month. These impressive numbers are all people that can be exposed to your brand if you know how to use Reddit to receive attention for your business. It is important to know that it is not like Facebook, where you pay for advertising and receive likes or followers. It is not like Twitter, where followers seem to come easy but interaction – not so much. It is a unique site that allows people to interact on a level that is found no where else online. Big companies such as Xbox, and Huffington Post use Reddit to interact with their fans. The key word here is interaction. Your company can put its finger on the pulse of what your customers actually want while allowing users to also get to know you on a more personal level. Remember that it is not a place to “sell” your product or service. It is a place to build a name and get to know your clients, and the sales will happen organically. It does have sponsored links but they will get ignored by users if it is too much like a typical ad.
Remember that building a large network on Reddit can take time, just like networking in real life. However, much like networking in real life cyber world networking on Reddit can result in surprising and valuable connections.
David has been a search and social geek for the last 16 years. He loves new tech, beta testing, coding, and helping business owners find their audience.