Prashant Kumar

Prashant Kumar is content writer at iCubesWire. He writes about Digital Marketing and many other niches. He is closely working with affiliate marketing companies in India to research and come up with new and motivating insights about the industry vertical.

Is Using Second-Party Data For Display Marketers Really Worthwhile?

First-party data and Third-party Data are being used very commonly in market but second-party data is still very uncommon. Brands either use their own database called...