Categories: Business & Finance

4 Professional Tips When Branding A Family-Owned Small Business

April 1, 2020

Small business owners are the backbone of the country. These are the people who are hiring people and servicing the people in the neighborhood. As a small business, you may not really think about how to brand your company. Here are 4 professional tips when branding a family-owned small business.

Create a Cool Logo

When people think of your business, you want them to have an image in mind. Help put that image in their mind for them by creating a cool logo. The logo should be simple and clear. It should also stand out with a creative color. If possible, you want to explain what you do in the logo.

Social Media

Social media platform like Facebook are used by millions of people each and every day. Many of these people are in your area and could use your services. Social media is a great way to show people what you have to offer. Provide exclusive deals on social media or contests to get people to follow you. Then post regularly to pop up on your follower’s news feed. Post things that will interest people. For example, you can take mouthwatering pictures of food you offer or record a cooking video with your chef. You can also get personal and post pictures of the family who owns the business.

Delivery Vehicle

Promote your business on the go while delivering your product. This is particularly helpful if customers request delivery services from your regularly. Delivery services have never been as important as they are now. Having a car that people know is recognizable is important. Design custom 3M vehicle wraps with your logo and business name to put on all of your delivery vehicles. Make the wrap colorful so that people notice it. You should also make the words easy to read. Be sure that you hire great delivery drivers since they will be representing your company as they work.

Even if people just recognize your branding it will act as a moving billboard. This is about reminder advertising not just about a hard sales ad. Don’t put a call to action, but make it recognizable and memorable. For example, if your small business is a barbeque restaurant then you can have your logo be displayed amongst the charbroiled flames that surround the car. Something to draw attention in the second people see you zip by.

Talk to Your Customers

As a small, family-business, you have the unique opportunity to talk to your customers directly. Get to know regular customers. Be sure to ask them for their opinions on the food and service. Keep your ears open for any easy ways you can improve the customer service for everybody. This relationship with the customers will be part of the vibe of your business. Many people like the cozy, personal feel.

You need to create a brand for yourself. This will become super important as your business grows and you consider getting another store. These tips will help you create a clear and effective image.

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