If you are still running a small business, you will have to think of various ways to get engaged with your customers, without having to fully reach out to them. Using signage and its indirect ways of conveying your message across can be a good and interesting way to really get your customers interested.
Using signs will work greatly for a small business because it does not require a lot of investment but the return can be tremendous. Keep in mind that you will have to find new ways to engage with people, so that they do not get bored of the same thing over and over again. Moreover, make sure to come up with catchy signs, because you usually have a few crucial seconds to grab people’s attention.
Unless you have a brand to work with, it will be hard to expect people to recognize your business. Moreover, if you have a creative logo, you can use it to create signage that will be both fun and attractive for people. On the other hand, it will be good for experimenting with marketing strategies and seeing what works best for your signs and how you can take it a step from there.
If you put signs down the road from your business, you can get really creative and have fun, because that way, people will be able to get more directions to where they have to go, and it will be like following a scavenger map. On the other hand though, you need to be in touch with local and global trends, and decorate your signs so that they will be readily recognizable.
Having an interactive sign or one that has movement will be a good investment because it will be able to attract a lot of attention. Moreover, it will be a clear indicator that you are trying your best and customers will appreciate it a lot. Though, keep up with modern times, and make sure that your signage is digitally done, otherwise it will not stick out from the rest. Play with size as well, you do not always have to go bigger to make it better, rather, sometimes it will be necessary to make smaller signs, so that people try to figure out what it is about.
Make sure that you take advantage of business events and that you hand out promotional products whenever possible. Because you can use promo material to print some messages or even your brand on it. Use water bottles with your logo so that you can really promote your business, as people who own it, and who look at it will both know which business it is about. Moreover it will be a great way to advertise and to attract more customers. After all, having a free ticket to market your business without further investment is a great way to ensure your business will grow.
Using signs in the most unexpected places can be what your business needs, because that way people will get to see your message and even get a glimpse into what you are promoting. But, unless you keep them creative and find a way to incorporate local and global trends, you will have a hard time promoting your business and helping it grow. Be sure not to repeat the same style over and over again, because it will get boring real fast.