Being a talented artist and being a successful artist are two different things, and they’re distinguished by one major factor: the ability to market yourself and your style. Unless you have a team of professionals behind your back, you’re going to need to handle your digital marketing yourself. Fortunately, search engine optimization (SEO) can do a lot of the heavy lifting for you and help channel potential buyers directly to your virtual gallery.
As an artist, you’re essentially selling yourself. And while that means that you can’t be everything to everyone, it does mean that you can target your tone and word choice specifically to your persona. Take the time to determine who your demographic is, and then seek out artists with a strong online presence and a similar audience. This can help you plan out your keywords and tailor your writing style to be more targeted.
Even if you’re an established artist, it’s very unlikely that typing “artist” into the Google search bar is going to bring the user to anything even tangential to your website. That’s why specificity is so important. Think about the keywords that define you as an artist. Listing your home city is a great way to narrow down the results, but try to zero in on keywords that are reflective of your style and personality. By targeting aspects of your art that stand out, you can avoid overly generic keywords that are already dominated by other sites while also not getting so precise that it’s difficult for customers to find you.
Google’s search algorithms are complicated and becoming more so every day, so look up info on SEO optimizations to get a leg up in terms of marketing. Google analyzes not just the text content that displays on your page but what’s nested in the HTML tags as well. Take the time to examine the structure of your HTML and properly seed it with keywords. This could help you see a significant jump in the number of visitors to your site.
There are a lot of different tools for analyzing your SEO content, and many of them are free or very inexpensive. But you’d be remiss to not go straight to the source when looking to make your site work optimally on Google. Google Analytics is free to use and is great place to start if you want a deeper understanding of how search engine optimization—and particularly search optimization in your field—works and what keywords are trending.