Organizing a big business event can be a nerve-racking experience. It seems like all eyes are on you to ace the decor and each speech to be presented during the big night. And since most of these prestigious business events can either attract or repel wealthy backers and business partners to your brand, it makes sense from a strategic viewpoint to actually plan and prepare ahead. Here are four things you need to do when your business event gets bigger in stakes.
Similar to a high school play, a big business event has many moving parts you need to keep track of. Identify every part, from the A/V equipment, the key speakers, caterers, and, of course, the guests. Different schedules are usually requested by event participants and organizers so you’ll also need to construct schedules that make sense as a whole.
Going all-in on one big event seems like the way to invite people to your brand, but it can drastically impact your business’ financial health. While the goal is to throw the best business event that makes a lasting impression, you also have to be aware of what you can or cannot do, especially in terms of budget, time, and manpower. If you lack the time to prepare, a smaller, more personal event may fit the situation. On the other hand, if the budget is your main concern, you’ll need to offset it with some creativity and DIY work.
Space is perhaps the most important factor when planning for an unexpectedly bigger business event. You don’t want to spend too much on a large venue and then have all the space wasted because of too few guests. At the same time, try not to skimp out on a good location. Premium venues, like Metlife Stadium, are the perfect place to celebrate your brand with clients, investors, and employees. Some venues will even provide the full package, throwing in catering, entertainment, a fireside lounge, and rustic wine bar for your event.
Weeks in advance, start looking for additional employees to man different sections of the venue. You’ll need to bring in more people, otherwise, service will be lackluster during your supposedly special night.
A bigger event means an opportunity to make an even greater impact to more people. Try not to tackle the event planning process alone. Hire people who are experienced in event planning so that the process becomes less intimidating and more efficient.