Categories: Business & Finance

The Value Of An Exhibition Stand

July 20, 2016

When it comes to attending an exhibition and advertising your business and products or services, it is important to invest in a high-quality stand that is unique, and will attract interest. There are many articles available online offering many insights to designing an exhibition stand. You can always read those articles for tips and references when you’re planning to have one made for your company. If you have an eye-catching stand which stands out from all of your competitors, you can increase your ROI quite substantially.

  • Visually Appealing

When you make your stand visually appealing through the use of design, graphics and also lighting, you can attract people’s attention from right across the exhibition hall. You can make your stand a focal point of the show, so it is also important to choose the location of your stand wisely. You will need to have some graphics created that advertise your business, are clear and precise, showing who you are and what you do.

Pictures can show a lot of information when used in the right manner, and speaking to professional graphic designers is the best way to ensure your create something that is eye-catching.

  • Unique and Functional

If you make a stand which is unique when compared to everything else on show at the event, you are half way to achieving your goal. You also need to make your stand functional and you can draw in potential clients buy offering various freebies.

  • Free Wi-Fi
  • Free Charging Points
  • Free Refreshments
  • Promotional Giveaways

When you offer free Wi-Fi or charging facilities, you can ask for the user’s details such as name and email address, a fair exchange. You can also guarantee that they will be loitering around your exhibit, allowing you plenty of time to interact with your potential customer. The same goes for refreshments as people are very approachable when enjoying tasty snacks and drinks. Everybody likes something for free and giving away T-Shirts, Pens, Caps, Mugs, and almost anything else you can think of, is an excellent way of getting your business in front of a potential customer repeatedly.

When you are looking to plan an exhibition stand, you should speak to a professional exhibition stand builder like, who have decades of experience in the industry.

Business for the Taking

One of the primary reasons that companies will attend exhibitions is because they can get in front of people who require their products or services. Some of the larger shows will have tens of thousands of people attending the event over a few days, so the potential market is a large one. If you can stand out from the crowd with your stand and draw people towards you, you can have the lion’s share of the market and reap the rewards. Potentially, this could make the return on investment significantly larger than the cost of your unique exhibition stand, and your stand can be used at any event that you decide to attend.

If you are looking for a way to market your business and increase your sales, make an exhibition stand and attend the events within your industry. If you don’t, you competition may just leave you behind!

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