The packaging material for your product’s container plays a significant role in determining how you brand and present your products. It also impacts how successful your products will be once they hit the store shelves. This directly impacts your company’s ability to grow and compete in the long run. Despite its importance, you might find it challenging to choose the right material that suits your business needs, even with the wide variety of options available. Here are a few handy tips for finding appropriate materials for your new product’s container.
Irrespective of how innovative or unique the packaging looks, it’s only valuable if it protects your products. Your products should make it to the store shelves where they’ll get sold in top shape. Invest in high-quality materials that will keep your products safe as they travel via the supply chain. Durable, high-quality material might be more of an investment, but it’s more budget friendly to invest in strong and secure packaging from the start than to keep replacing damaged shipments.
Choosing the suitable material for your new product’s container requires an in-depth understanding of the product’s lifecycle from the production facility to storage, transportation, store shelves, and consumer’s home. The distance the shipment will travel, the mode of transport to use, and storage conditions at various phases of the product’s lifecycle should all influence your choice of packaging material to ensure your products reach the consumers undamaged.
The cost of the material is another factor you should consider. You should understand how your chosen material will affect your product’s final cost and if you can sell that product, with that packaging, at a higher price to earn a profit. Additionally, consider how the material you’ve chosen can help you cut costs in other unconventional ways. For example, an ultra-light material can help you cut transportation costs. Selecting a material that is easy to use can help improve production efficiency.
You should choose consistently sized packages to maximize space and keep damages under control. Choose a package whose size is proportional to your product. For example, if you have a product that comes in four varied sizes, you can design two different sized packages instead of four distinct sizes.
While there are countless options for materials, HDPE material is one of the most common. This is because this plastic is strong and highly resistant to moisture and chemical abrasion. Besides, it’s highly resistant to climate-related damages as it can get exposed to temperatures ranging from -100ºF to 120ºF. In addition, it’s affordable and does not disintegrate, rot, or absorb hazardous bacteria. HDPE sheets also last longer and are not susceptible to friction. The sheets are easily cut, welded, and customized to suit your container needs.
Choosing the suitable packaging material for your product can be a daunting task. However, if you implement all of the tips outlined above, the process of selecting the right materials for your products will become seamless, enabling you to ship attractive packages.
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